7 STEPS TO YES! Create Service Proposals Wedding Couples Can't Resist

Everything you need to know to go from Overlooked to Overbooked

Tired of being ghosted? Done with hearing "Thank you, but we've chosen someone else?"

Perhaps you're completely over having to explain your value

and why it's worth every cent you charge?

Rejection? Been there. Oversell and underpriced? Yep, did that too.

Each year, I travel around the country teaching my concepts on

irresistible service proposals to wedding pros just like you.

I share my story and real life examples that helped me get to an

85% close rate each month with our leads.

I'm going to teach you the same thing.

Have you been craving a change and update to your sales process?

Perhaps you're in a saturated area and need to stand out from the crowd?

I’ve been there. And let me tell you…

Once I realized this ONE thing, everything changed.

You wanna know what it is? Okay, here goes…

You have to tell you story and theirs.

That's how I went from a calendar suffering from "snowblindness" (i.e., completely blank)

to booking almost every single couple that contacted us.

And not just book them, but booking them for premium services.

More About Me

As a wedding planner in a defined market, I get it.
I'm in the trenches with you.

I've landed dream clients and dream events using the concepts
I'll share with you in 7 Steps to Yes.



The Self-Paced Course for Wedding Planners to

ELEVATE your Service Presentation Techniques
Take your SALES to the NEXT LEVEL


You've spent years honing your expertise,

curating your network, developing your services,

and you're ready to build

a profitable calendar around it.

Here is what happened when

I changed my proposal process:

  • MORE OF MY TARGET CLIENTS. Because I learned how to appeal to my market and putting those attractions at the forefront of my communications and proposals, they were ready to book.
  • LESS TIME TO CLOSE. Since their proposals were customized to their planning styles and event vision, and provided them with auxiliary information, they had everything they needed to make a decision.
  • SIGNATURE SERVICES SELECTED. Due to the presentation of my proposals, couples almost always select a premium service.
  • UPSELL RATE INCREASED. In knowing the experience each couple needed for their wedding day experience, I was able to book couples for more in addition to what was proposed.
  • EASIER PLANNING PROCESS. As my proposals are a glimpse into our planing and production style, couples are prepared for how to work with us which means no unrealistic expectations or confusion.

"So in love with Terrica's Proposals System. I would book her in a heartbeat. Definitely changing and updating my contact form and proposals after this. "

- Jennifer Wright, Caterer

"I made the changes you taught for four new leads that contacted me after the course. THREE BOOKED and two added my upsells. I was shocked! You were so right and this course is worth its weight in gold!"

- Stella Karvunis, Wedding Planner

"This was so inspiring! "

- Haney Todd, Wedding Coordinator


STEP 1: Contact form and Inquiry Steps

Learn the importance of your contact form and inquiry workflow and why it is so important to your proposal process.

STEP 2: Questionnaire

Build the perfect client focused questionnaire and consult intake form to get pertinent information to make your couture service proposal.

STEP 3: Proposal Building

Craft proposal templates for all of your services to consist of essential elements that are reflective of your brand and work style.

STEP 4: Storytelling

Become proficient in "storySelling"-- creating immersive proposal experiences to allow clients to see themselves in the vision you craft, making your proposal irresistible.

STEP 5: Services

Present your signature service details in a way to position yourself as the filler of all of their needs.

STEP 6: Expert Info

Give a preview into your expertise and wedding planning with auxiliary information to support your proposal.

STEP 7: Booking and the Upsell

Make yourself easy to book and easy to get paid with these techniques and system tweaks.


  • Conversation Prompts for Consults
  • Email Template Library
  • Negotiations and Objections Workbook


  • Special discounts and rates on CRM and Proposal systems.

Get started now!


Take your sales process to the next level

with these BONUSES...

In addition to the resources shared within the course,

you'll have some amazing bonuses that will

enhance your implementation of the course!

Conversational Prompts

Scripts to help you personalize and perfect your sales process

Email Templates

Email templates that I use in my own business that you can

customize for your own communications

How to Deal with Negotiations and Objections

Say goodbye to pointless haggling and unrealistic expectations with

these suggested scripts and tips

Your Instructor


With over fifteen years in the wedding industry, award winning wedding planner and designer Terrica has been creating exquisite weddings and events in the Golden Isles. As the Chief Wedding Planner and Designer of Cocktails & Details®, she leads a team of talented wedding planners and event managers in creating unforgettable destination Southern weddings. She also launched The White Lounge, an intimate wedding planning studio in Historic Downtown Brunswick that brings couples and wedding professionals together.

Maintaining a deep connection to her peers under the premise of “each one, teach one”, she created the largest and most diverse online community for wedding planners and designers– bringing together the best and brightest from every corner of the globe for collaboration and connection. She is extremely passionate about elevating and encouraging female entrepreneurs.

A featured expert for many TV, print and digital publications, she is known for keeping her finger on the pulse of all wedding and business trends. Traveling across the States and internationally, shares her breadth of knowledge at both national and regional wedding industry conferences and groups, with this year being named a 2020 Knot Pro Educator for the second year in a row. Her speaking engagements are always highly anticipated as she is known for her humorous, yet blunt down-to-earth approach. Terrica uses her experience and knowledge of the wedding industry to translate real-life concepts into workable business models.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.